The Dog Lovers Festival is the must attend experiential event in Australia for pet businesses and lifestyle brands.

In 2013 we launched Australia’s first major dog-dedicated event and it’s grown to become one of the largest festivals in the world committed to educating, entertaining and inspiring dog owners and future pet-parents.

Over 120,000 visitors are expected to attend across our upcoming Sydney, Melbourne and Brisbane Dog and Cat Lovers Festivals with a combined digital and database (B2C and B2B) audience of around 1 .5 million dog and cat lovers. Our visitors are not just passionate pooch enthusiasts, their beloved dogs are cherished family members. They are eager to learn more about their dog and to be the best pet-parent they can be whilst creating an environment that will enrich their life.

Visitors come to celebrate the unconditional love they share with their best friend and to spend a weekend immersing themselves in everything related to these wonderful creatures.

Align your brand with Australia’s leading and most exciting dog inspired festival, then get set to experience the power of face-to-face marketing. No other event in Australia can provide your best salespeople with direct contact to such a large, lucrative and highly targeted audience.

To book your place just review the Floor Plan and Stand Listing, pick out your preferred location, then get in touch with [email protected] and she will walk you through it from here. If you have a limited budget, please let us know so we can tailor a package to suit your marketing objectives with cost-effective entry options.

We look forward to the prospect of working together to drive sales and grow your business alongside our award-winning Festivals.

Paws sincerely





Jason Humphris
Founder + CEO

Click here to download the comprehensive new Prospectus detailing the Visitor Profile, Marketing Campaign plus links to all the current stand availabilities and Floor Plans;

Click here to watch the Highlight Video from the 2022 Sydney Show;

Click here to view our 2022 TV Commercial;

Click here to view the PR Report outlining the media coverage from the 2022 Sydney Show which greatly benefitted our Exhibitors and Sponsors.

Looking to reach Cat owners & lovers too? Then click here for information on our Cat Lovers Festival – Australia’s leading feline-focused-festival and the ideal platform to present your cat products and services.