Applications are now open for the 2024 Breed Showcase presented in partnership with DOGS NSW.

Align your Breed Club with Australia’s leading and most exciting dog-inspired festival and promote your breed to thousands of potential new dog owners. No other event in Australia can provide your Breed Club with direct access to such a large and highly targeted audience.  The Breed Showcase is a great opportunity for visitors to see, compare and meet a wide range of breeds. It provides all the information they need when considering the right breed for their lifestyle and helps to educate dog lovers on a wide range of breeds.

But don’t just take our word for it, here’s what our Breeders and Breed Clubs had to say about the 2023 Festival…

“A great weekend to exhibit the dogs to the public in a relaxed way to encourage interaction and answer many questions.” German Shepherd Dog League of NSW Inc.

“The Festival was a fun weekend and it was great to see so many people being enthusiastic and interested in our beautiful Yorkie fur babies.” Yorkshire Terrier Club of NSW

“The Bullmastiff Club of NSW had a fantastic time at Dog Lovers, the crowds were huge, the organisers were fabulous. An awesome experience for our Club and Breed.” Bullmastiff Club of NSW

Breed Showcase Stands are offered to fully paid-up DOGS NSW Breed Club and Breeder Members. Breeders who do not have an associated Breed Club can apply for a stand and approval will be at the discretion of the Organisers and DOGS NSW. (See eligibility guidelines below)

What’s Included for Participants?
• Expo Stand (approx. 6m x 3m) with white melamine walls, carpet, lighting and power.
• Semi-enclosed doggy rest area/storage space built into your stand (approx. 1m wide x 2m deep)
• Furniture package consisting of a trestle table, 2 x chairs and a black tablecloth
• Festival passes for all volunteers and staff working on your stand across show days
• 2 x Car parking passes per Festival Day only. Car parking for move in and out is at your own expense

Limited stands are available. Once all applications have been received stands will be allocated based on the date of application. We will also take into account the number and size of dogs you are bringing to the Festival and do our best to accommodate any special requests. Stand Agreements will then be sent via email to all successful applicants commencing early May.  Applications after this date will be at the discretion of the organisers.

Click here to complete the Application Form.


Please email [email protected] if you have queries or would like some more information.

Eligibility for a Breed Showcase Stand:
• Breed Showcase Stands are offered to paid-up Breed Club Members of DOGS NSW
• Breeders who do not have an associated Breed Club can apply for a stand and approval will be up to the discretion of the Organisers and DOGS NSW
• Breed Clubs will be given the first right of refusal of a stand within the showcase before it is offered to an individual Breeder.
• Multiple Stands for the same Breed are at the discretion of the Organiser and are based on the availability of stands within the Showcase.
• Stands are limited and will be offered based on previous participation and date of application as well as how many Dogs can be bought along to the Festival
• In return for a free stand, participants are asked to assist in marketing the Festival and participate in our popular Pat-A-Pooch feature and Ask-The-Breeder stage.