The 2024 Dog Lovers Festival is being held at the Sydney Showground on Saturday 24 & Sunday 25 August and is the must-attend experiential event in Australia for pet businesses and lifestyle brands.

Align your brand with Australia’s leading and most exciting dog-inspired festival, then get set to experience the power of face-to-face marketing. No other event in Australia can provide your best salespeople with direct contact to such a large, lucrative and highly targeted audience.

Click on the button links up to the top right to view the Exhibitor Prospectus and the 2023 PR Report.

To inquire about booking a stand or becoming a sponsor at any of our 2024 Festival, email our Sales Team at [email protected] to request a proposal or complete the form at the bottom of this page. If you’d like to request a call click on the button in the photo above!

  1. Click here the current Dog Lovers Festival Floor Plan.
  2. Click here to pick out your preferred location among the available stands (coloured grey) on the Stand List.
  3. Click here to view the 2023 Sydney Dog Lovers Post-Festival Report

Building pet businesses since 2013

In 2013, we launched Australia’s first major dog-dedicated event and it’s grown to become one of the largest festivals in the world committed to educating, entertaining and inspiring dog owners and future pet-parents. More than 120,000 visitors are expected to attend across our upcoming Sydney, Melbourne and Brisbane Dog and Cat Lovers Festivals with a combined digital and database (B2C and B2B) audience of around 1.5 million dog and cat lovers.

Our visitors are not just passionate pooch enthusiasts, their beloved dogs are cherished family members. The number one reason they attend is to SHOP the latest and greatest dog products and services to spoil their pooch. They’re also eager to learn more about their dog and want to be the best pet-parent they can be. So book your stand now to reach and connect with thousands of passionate dog owners (new customers!) who have come to spend a weekend immersing themselves in everything related to these wonderful creatures.

We’re cat lovers, too!

Looking to reach cat owners and lovers, too? Click here for full details on our 2024 Sydney Cat Lovers Festival, which bounds into the Sydney Showground on Saturday 24 and Sunday 25 August 2024. It’s Australia’s leading feline-focused-festival and is running alongside the Dog Lovers Festival for the very first time. To celebrate, one ticket allows entry into both of these two great Festivals, so it’s now one of the most affordable days out in Melbourne all year, ensuring a huge turnout for our Exhibitors & Sponsors.

We look forward to the prospect of working together to drive sales and grow your business alongside our award-winning Festivals.

Paws sincerely,





Jason Humphris
Founder + CEO

Click here to download the comprehensive new Prospectus detailing the Visitor Profile, Marketing Campaign plus links to all the current stand availabilities and Floor Plans;

Click here to watch the Highlight Video from the 2023 Sydney Festival;

Click here to view our 2023 TV Commercial;

Click here to view the PR Report outlining the media coverage from the 2023 Sydney Festival which greatly benefitted our Exhibitors and Sponsors.