The Dog Lovers Festival is the must attend experiential event in Australia for pet businesses and lifestyle brands.

Align your brand with Australia’s leading and most exciting dog-inspired festival, then get set to experience the power of face-to-face marketing. No other event in Australia can provide your best salespeople with direct contact to such a large, lucrative and highly targeted audience.

More than 120,000 visitors are expected to attend across our upcoming 2023 Melbourne Dog Lovers Festival, and 2024 Brisbane then Sydney Dog and Cat Lovers Festivals, with a combined digital and database (Business to Consumer – B2C & Business to Business – B2B) audience of around 1 .5 million dog and cat lovers.

To get a feeling for the incredible size, scale and vibe of the 2023 Sydney Dog Lovers Festival, watch the TV commercial, and the Day 1 Highlights video. You may also like to view the PR Report outlining the media coverage from the 2022 Sydney Dog Lovers Show which greatly benefitted our Exhibitors and Sponsors.

To inquire about booking a stand at the 2024 Sydney Dog Lovers Festival:

  1. Review the current Sydney Dog Lovers Festival Floor Plan then pick out your preferred location among the available stands (coloured grey).
  2. Contact our Sales Team via [email protected] or complete the form at the bottom of this page (scroll down). If you have a limited budget, please let us know so we can tailor a package to suit your marketing objectives with cost-effective entry options.

Bringing benefits to exhibitors for 10 years

In 2013, we launched Australia’s first major dog-dedicated event and it’s grown to become one of the largest festivals in the world committed to educating, entertaining and inspiring dog owners and future pet-parents. Our visitors are not just passionate pooch enthusiasts, their beloved dogs are cherished family members. They’re eager to learn more about their dog and to be the best pet-parent they can be whilst creating an environment enriching their life. Visitors come to celebrate the unconditional love they share with their best friend and to spend a weekend immersing themselves in everything related to these wonderful creatures.

We’re cat lovers, too!

Looking to reach cat owners and lovers, too? Click here for information about our Cat Lovers Festival – Australia’s leading feline-focused-festival and the ideal platform to present cat products and services. You may like to view the 2023 Sydney Cat Lovers Festival TV commercial, Day 1 wrap video, and the Day 2 wrap video capturing all the colour and movement of our very first Cat Lovers Festival in Sydney!

We look forward to the prospect of working together to grow your business alongside our award-winning Festivals.

Paws sincerely,





Jason Humphris
Founder + CEO