Fashion Clothing, Hoodies and Accessories for Dogs and Dog Lovers

The ‘I am What I am’ brand came about when our beloved dog, Hugo developed a cancerous tumour and passed away a couple of years ago. The brand pays homage to our little boy and we set out to produce and work in a very sustainable way. We supply Australian Made Hoodies made from Australian Cotton for our Signature Collection and we Upcycle previously loved Human garments and re-design them into Doggie Hoodies. The brand has also branched out to Doggie Accessories, Bags and Coats sourced ethically from a family business in Pakistan. Quality is our ethos and we believe in continuous improvement

Stand Number: 383

Festival Specials

We are offering 20% off for purchases of 2 items or more.

New Product

We are offering fully reversible raincoats, our new Hugo Harness, and Dog collar/Lead bundles.