Proudi was born from a love of pets and a passion for feeding them right. Our mission is to break down pet food stereotypes and provide the best quality nutrition for dogs and cats. We believe the quality of the ingredients defines the health of the animal, which is why nothing goes into Proudi that we wouldn’t be proud to put on our own plates.

We believe in feeding cats and dogs the way nature intended – raw, fresh and biologically appropriate.

Raw feeding is backed by science and based on the evolutionary needs of our pets. It’s the natural diet they’d be consuming if they were still living in the wild today.